Jury Consulting


We provide insight into how jurors will perceive key issues, evidence, and testimony, enabling you to select the jurors most likely to become your advocates in deliberations.

Validate Your Strategy, Story, and Witnesses

Using our proven and exclusive Theory of Core Values and years of trial experience, we uncover the factors that motivate jurors’ decision-making, create and test your case themes, and ultimately provide you with the strategies that will spark jurors to lean toward your client. On trial day, your case will be solid, compelling, and powerful.

There’s a reason your clients trust us.

We help you motivate jurors to see the case your way.

Working with IMS Jury Consultants

Our jury consultants use a variety of tools to help you understand how jurors will receive and process your case.

Search Mock Trial Research

Simulated in-person or online trial presentations that assess which arguments are most compelling by uncovering jurors’ decision-making processes as they forge consensus on specific verdict questions during deliberations.

Search Mock Arbitration Research

Simulated in-person or online mock arbitrations and bench trials featuring experienced arbitrators and judges to provide insights into the strength of your case themes, arguments, and presentations

Search Focus Group Research

Facilitated in person or online discussions with mock jurors that provide insights into trial jurors’ likely reactions to key issues, case themes, and arguments.

Search Jury Selection

Assistance tracking and interpreting juror comments and comparative analysis of questionnaire answers, enabling data-driven recommendations to be offered in real time.

Search Voir Dire Strategy

Development of voir dire questions that effectively identify dangerous jurors and provide an opportunity for them to express a bias that may support a challenge for cause.

Search Juror Questionnaires

Artful development of supplemental juror questionnaires that identify the most dangerous jurors without exposing favorable jurors.

Search Community Attitude Survey

Telephone and online surveys designed to identify public impressions of the parties, assess reactions to the positions of the parties, and uncover preexisting attitudes within your likely venire.

Search Witness Preparation

Enhances the clarity and confidence of fact and expert witness testimony at trial and depositions through communication skills training and strategic recommendations.

Jury Selection Considerations

  • Does your proposed strategy work?
  • Does your story have themes and a plot that resonate?
  • Is your presentation understandable and compelling?
  • Which potential jurors are most likely to become your advocates in deliberations?
  • What tools do those jurors need to evaluate, understand, and advocate for your case?

Theory of Core Values

Experience, Analysis, and Advice

IMS jury consultants make substantive contributions to your litigation strategies by relying on a combination of rigorous social science methods, decades of practical experience, communication theory, jury psychology, information processing theory, group dynamics, and our own Theory of Core Values, which examines attitudes and beliefs that motivate jurors’ decision-making.

Validation of your trial strategy requires jury research to maximize the chances your client will win. This research includes both qualitative and quantitative analyses that steer you toward effective trial strategies.

Trail war room illustration

We design and staff our in-person and online research sessions to generate the highest level of quantitative statistical advice as well as the most practical qualitative analysis to inform your voir dire and trial strategy. We carefully recruit mock jurors to precisely match the demographic characteristics of a typical jury panel in your venue. This crucial step ensures meaningful results and distinguishes us from would-be competitors. Following the research project, we deliver a written summary and a detailed presentation summarizing the key findings and providing practical recommendations for trial strategy. Contact us for more information.

Together We Win

Jury Consulting

Our jury consulting team uses trusted research methods to help you frame arguments and optimize evidence for the best possible outcome.

Male and Female colleagues in discussion


Using Jury Research to Benefit Your Case Story & Strategy

IMS Jury Consulting Advisor Jill Leibold, PhD explains the different types of pre-trial jury research projects and how to maximize the benefits of each.


Is Online Jury Research Right for My Case?

Parties contemplating online jury research should be cognizant of its shortcomings and complications before determining whether it is right for their cases.


Witness Prep Goals, Credibility Factors, & Juror Comprehension – Episode 54

IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera discusses witness preparation, credibility factors, and how to testify so jurors will understand.


What Causes “Nuclear Verdicts”? (Part 1)

The plaintiff’s Reptile Strategy preys on jurors’ fears to increase damage awards. Learn how you can combat this strategy and avoid nuclear verdicts.


Designing Winning Strategy: The Value of Discovery-Phase Jury Research

Discovery phase focus groups and mock trial research. Why they’re both important and how to leverage them to help your case.


Helping Jurors Make Sense of Complex Cases

Senior Strategy Advisor and Jury Consultant Chris Ritter, discusses how to simplify complex cases and the topics that surround them.

Trusted By The Best

“Our discussions with the jury after the verdict revealed that IMS’s work had a major impact on how the jury viewed the case and it helped them to see the dispute from our client’s perspective.”

Am Law 50 firm

“Wouldn’t want to go to trial without them.”

Am Law 50 Firm

“Their process forces you to focus as a lawyer…on the case. They have an innate common sense and the ability to see the case through the eyes of a juror.”

Am Law 100 Firm

Best of Texas Lawyer

Best of The Recorder

Best Of The National Law Journal

Best of The Legal Intelligencer

Best of The New Jersey Law Journal

Work With Us

IMS jury consultants use robust research methods to help you frame arguments and optimize evidence.