“Every day is a new day. It is better to be lucky. But I would rather be exact. Then when luck comes you are ready.” —Ernest Hemingway
The nation’s leading litigators rely on Clint Townson, Strategy Consultant, to meticulously design and execute mock trials, focus groups, and community attitude surveys that yield reliable data to guide development of their high-stakes cases. His background in communication informs theoretically grounded strategic recommendations that have helped attorneys in Am Law 200 firms achieve winning case outcomes. Clint’s graduate education and experience utilizing a variety of the world’s most advanced research methods and statistical analysis techniques have equipped him to develop sophisticated research approaches at IMS that are unmatched by any other companies in the industry. In addition to performing jury research, Clint is an expert at preparing witnesses to deliver effective testimony for both in-person and online legal proceedings.
Clint is an IMS thought leader who has written articles on subjects including witness evaluation techniques, the benefits of performing community attitude surveys, and the ways in which COVID-19 and politics have impacted juror decision-making processes. His articles have been published in the National Law Review, The National Law Journal, and Texas Lawyer. Clint has also presented at several academic and professional conferences on the subjects of juror information processing, the anchoring effect as it applies to damage awards, and the ways in which juror forepersons impact other jurors’ decision-making.
Clint received a PhD in communication from Michigan State University, an MA in communication from the University of Delaware, and a BA in communication from Michigan State University. While working on his PhD, Clint was a graduate teaching assistant, which enabled him to develop an adaptive instructional style that he now employs when he prepares different types of witnesses for trial. Clint is a third generation Spartan who has bled green since he was a young boy, but as an all-around sports junkie, he’s always up for watching, or playing, any sports.
Notable publications and presentations:
- Townson, C. (2022). No More Finger-Pointing: How Today’s Juries are Emphasizing Personal Responsibility in their Verdicts. IMS Consulting & Expert Services
- Townson, C. (2022). What Makes Your Expert Witness the Best Witness? Social Science Research Highlights the Roles of Credibility and Influence. IMS Consulting & Expert Services
- Townson, C. (2021). Reimagining Jury Research: The Versatility of Online Community Attitude Surveys. IMS Consulting & Expert Services
- Townson, C. (2021). Why Jury Trials Are Disappearing Even Though Civil Attorneys Prefer Them. IMS Consulting & Expert Services
- Stanton, B., & Townson, C. (2020). The Letter of the Law Amid COVID-19: Has the Pandemic Changed the Way Juries Use Logic and Checklists to Make Decisions?. IMS Consulting & Expert Services
- Stanton, B., & Townson, C. (2020). Foreseeability: What Constitutes Preparedness in the Face of COVID-19?. IMS Consulting & Expert Services
- Stanton, B., & Townson, C. (2020). On COVID Time: Why Timelines Are More Important Than Ever. IMS Consulting & Expert Services
- Townson, C. (2020). How Will the Concept of ‘Personal Responsibility’ Influence the Attitudes of Jurors?. IMS Consulting & Expert Services
- Townson, C. (2020). Jurors’ Willingness to Attend Jury Service in the Time of COVID-19. IMS Consulting & Expert Services
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